Onsite SEO Tactics

Words are search engine magnets!
If you create your website to attract visitors organically using SEO tactics, linking strategies, etc., that traffic stream goes on forever.

Google reads and understands words and uses this information to interpret the theme of your website (and establish the significance of your information).

Content is King
WORDS - Your greatest marketing weapon
Google and other search engines use the words on your page to determine what that page is all about. In addition, the way in which those words are used also plays a significant part in the 'value' of the information.

Optimized Page Summary

Neither Google nor your visitors will have any doubt about what this page is about. Remember that visitors will enter your site from ANY of your pages, not just the home page. It is critically important to treat every page as we have illustrated here and ALWAYS include a 'Call to Action' on EVERY page.

If search engine spiders can't see photos and they don't care how your page design looks, and they are impartial to what you are selling...how do they rank the value of what you are presenting?

James Carville hung a sign in Bill Clinton's Presidential campaign headquarters to keep everybody "on message" in 1992. It read, "It's the economy, stupid!"
As it relates to a successful website... It's the content, stupid!

From the early days of the commercial Internet, the mantra has always been that "content is king", and that has not changed and most likely never will. Quality content ultimately determines the long-term success or failure of most sites. Well-crafted content provides the reader with the information they are seeking, increases search engine rankings (traffic) and encourages links from other sites.

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