3 reasons to use video in your marketing plan.
- There's more to a good video than shoot and edit. New editing software and cheap digital cameras make everyone think they can be a video producer. Informed clients know that they are not willing or able to spend the time it takes to master the art of video production. In addition, they realize that they are not the best person to produce an engaging video with compelling information.
- Videos can be very efficient in helping you get the sale. Many clients have a really tough time narrowing down the points they want to make in a script. They often want to bring too many ideas and thoughts into a video and can’t articulate their vision. Through a process of interviewing and pre-video coaching Image Results uses components such as emotional characters, a fun or dramatic plot, or engaging settings to land a great response. You are more likely to get the more sales because the viewers will remember your product afterwards.
- Videos are much more likely to be talked about and shared. Sales pitch videos, though they certainly have their place, aren’t really likely to be shared online. But, when you create a humorous, interesting, thought-provoking, or problem solving video, people will share it. It can also give your customer’s a deeper understanding about what sets your company apart from your competitors.