Create Your Own FAN CLUB
If you learn to value your customer, then you can expect a LIFETIME of value from your customer. You must establish a long-term view of their value before you can appreciate how important it is to develop a relationship with customers and to ensure that everything is done to keep them for as long as possible.
You can create a loyal customer base by encouraging them to be part of your Fan Club. In most companies nine out of ten first sales are made at a loss due to advertising costs, marketing costs, and commissions. To make the customer profitable to you that customer must come back and buy again. Your goal is to move each customer along the path until they become an enthusiastic fan. Below are the steps along the path for a customer to become a loyal buyer.
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