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OutPatient Imaging (OPI)
Client: OutPatient Imaging
Scope of Work: Website Redesign, Content Development, Social Bookmarking, SEO (Search Engine Optimization) Details: OutPatient Imaging is a well established imaging center with locations in Peachtree City and Newnan, GA. Their goal was to update their outdated website to reflex their image as being a modern, cutting-edge imaging center with 2 locations to serve the community. When OPI approached us to help them redesign their website they really didn’t have an idea of what they wanted so they relied on us to come up with the new design and help them on their branding. After several meetings with Ann Hogan, we had enough information to start work on building their new website. We knew they wanted to get the message out to the community that people have a choice when it comes to imaging but sometimes they don’t know it. They assume that just because their physician referred them to the hospital for an MRI, that they just had to go their. Well, that’s just not the case says Ann Hogan, Clinical Manager for OPI. People have a choice on who they use and we want to get the word out that we can do the same procedure as the hospitals but for a fraction of the cost. Once we determined the message, goal and the services they offer, we got busy and designed OPI a completely new modern, professional, user friendly and search engine optimized website. Even though their website has been up for nearly 8 years, it wasn’t search optimized for the services they offer and therefore wasn’t being found on the internet. We completely re-wrote the content on the new website to be completely optimized for each of their services and for each of their locations. Now when people are searching for their services in Fayette or Coweta county, they are usually found on the first page of Google. OPI has a vision in mind to be the leader in medical imaging for Fayette and Coweta county and has harnessed the internet as one vehicle to help them dominate their market. We are working closely with OPI to help them strengthen their brand and get the word out to the community about their services. If you would like to speak with Ann Hogan about her experience with working with Image Results, you can contact her by calling 770-305-4674 or email her at [email protected] |