SEO/SEM
What good is a website if no one sees it? You can spend thousands on the right look, scheme, and images, but if it’s not performing on the rankings than your money and your time has been wasted.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Once a properly implemented seo strategy is in place, your results will last a long time, giving you the peace of mind that once you’re up in the rankings, your website is delivering you customers day in and day out without having to continue spending advertising dollars. Benefits of SEO
SEM stands for “search engine marketing.” It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to “search marketing.” SEM is an umbrella term that covers two broad areas:
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