Image Results - Fayetteville, GA

Glossary of Internet Terms

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A

Address - There are two types of addresses in common use within the Internet. They are e-mail and IP or Internet addresses.

Affiliate Program - A program where other people known as affiliates, agree to advertise for the sponsor's site. In return, they receive commission or residual payment. This is also known as word of mouth advertising, but it is done through a network of affiliates who assist the website in getting the word out.

Agent - A software program (or command) that performs preprogrammed functions such as keyword searches, monitoring incoming data, etc.

AIDA - Acronym for Attention, Interest, Desire, and Action; this is the motivating factor for advertisers and web businesses to get exposure.

Alias - An e-mail address that is forwarded to another address, or a group of addresses stored under one name, e.g. [email protected] A name, usually short and easy to remember, that is translated into another name, usually long and difficult to remember. Commonly used in the Unix realm to “abbreviate” verbose commands.

Aliasing - The jagged and stair-stepped appearance of curved and diagonal lines of a graphic image.

ALT Tags - text descriptions of a photo or graphic image on a web page.  A photo of a 2005 Dodge truck should have an 'Alt Tag' specifying '2005 Dodge pick-up truck'.  This way, smart phones or browsers not displaying pictures will still SEE what the image is.

Anchor Text - The text used when linking to another page or website.  "Click here" is a poor use of anchor text...  "learn more about log homes" is an example of well-crafted anchor text linking.

Autoresponder - An automatic response to an e-mail inquiry generated by the mail server that is programmed to acknowledge receipt of an e-mail request. This can be used to send additional information about a specific product or service. i.e. For current pricing, send e-mail to [email protected]. See complete explanation of an autoresponder system in the book.

Authority Status - credibility in the eyes of Google. A subjective opinion resulting from many factors such as the age of the domain, links pointing to the domain, page and theme content, traffic, timely updates, the size of the domain, etc. As the name implies, an authority site rises above other sites in that niche.

B [ back to top ]

Back End - A very profitable item or product that is sold to customers who have typically already purchased thief first item, and the back end product is a result of that lead purchase.

Backlinks - Links from 3rd. party sites that point back to your website.  In the SEO world, one-way backlinks are the ultimate prize as they carry no reciprocal linking.  Google places higher value on one-way links than link swaps.

Bandwidth - Technically, it is the capacity of an electronic line, such as a communications network or computer channel. Used conversationally, bandwidth refers to high-speed or high capacity Internet access.

Basic Resell Rights - are granted when you obtain the right to resell something, however the people purchasing it from you do not have the ability to resell it at that point.

Black Hat - This is a term describing illicit SEO techniques that do not utilize SEO best practices. The problem is that such methods often have spectacular results, but only lasts for a short time and when discovered, Google often bans websites from their index.

Blind Link - An advertisement or link that does not reveal its source, or tell the person who clicks on it where it might lead. This is sometimes considered deceptive in the Internet marketing world, but it is still commonly used.

Blog - Short for web log, blogs and blogging have quickly become a popular way to communicate, but they are also an excellent tool for marketing.

Bookmarking - The process of marking a website in your browser with the intention of visiting it again. The term bookmarking is also used when in reference to a social bookmarking site, where people post and share their favorite websites with one another.

Bounce - The return of a piece of mail because of an error in the delivery process. Mail can be bounced for various reasons. “Bounce” can also refer to the message indicating the error (informal usage)

Bounce Rate - A term for visitors that click an ad link, visit the site and immediately leave.  In PPC terms, this bounce means that the content on the page was not what the person was looking to find.  Bounce rates can affect the price you will pay for PPC advertising.

Broad Match - When words can have many different meanings and be associated with several different things, this is known as a broad match.

Brochureware - A slang term for Web sites where companies have done little more than scan their companies brochures and mounted them on their Web pages. This is the first step many businesses take while learning to market on the Internet.

C [ back to top ]

CGI-BIN - (bin - short for binary) The name of a directory on a Web server in which CGI programs are usually stored.

Click Thru Rate - The percentage of people who actually click on a banner. If 100 people see a banner ad, and only 10 click on it, then the advertisement has a 10% click thru rate.

Conversion - The term conversion means the percentage of people who go from clicking on an ad or visiting a website and actually make a sale. The conversion rate means that the link, ad, or site was successful since it moved from a simple click to a real, tangible sale.

CSS - Cascading Style Sheets are external files (i.e. yourstyle.css) that control the look and feel of a website.  As an example, if a website utilizes CSS you can change the size, color, font and other options by modifying one file.  A website with 10,000+ pages would then have every page reflect the change to the style sheet.

Ctrl C - (Control C) The keyboard command to copy text or graphics selected (highlighted) by the cursor to the computers temporary RAM memory.

Ctrl V- (Control V) The keyboard command to paste an object stored in RAM memory into an open application such as a paint program or word processor.

Cookie - A handle or transaction identifier, or other token of agreement between cooperating programs. Cookies were introduced to preserve state information on the browser. This permits a site to recognize you on subsequent visits. Shopping cart programs can record each item you have collect as you navigate through a site. When done shopping, the Web page can use all of your accumulated cookies to calculate the charge. Some people believe that any site you connect to can read all the cookies on your disk. However, only the site that issued the cookie can read it.

CPM - Advertising term meaning cost per one thousand sightings or impressions.

CSS - (Cascading Style Sheets) a World Wide Web Consortium specification for designing layout and style elements of a Web page. It permits you to control the appearance of fonts, colors, sizes, etc. throughout the entire site by referencing one master page.

CTR - (Click Through Rate) Advertising term indicating the percentage of viewers who click on a banner advertisement and follow the link

D [ back to top ]

Database - a structured collection of records or data organized for a specific purpose that can be searched and retrieved.

DHTML - a technique of creating web page interaction and design elements by using a combination of the static markup language like HTML, JavaScript, CSS.  The drop-down menu on these pages is a DHTML script using JavaScript and HTML.

Direct Response - The result of direct marketing, direct response is when a business gains new clients or customers from the direct marketing campaigns it participates in.

Directory - A list of other websites or services online. The directory is often its own website, edited by humans that contains links to various sources, websites, or other information on a variety of topics.

Discussion Group - The discussion group is a focus group of people who typically communicate via a chat platform to discuss various products or services. Web businesses owners will then use the information or feedback collected from the discussion group to make better decisions or tweak their products in the future.

Domain - The name associated with the numeric Internet Protocol (IP) address of a site on the Internet. Most of the domains that we will frequent are (dot) .com, .org, .edu and .gov

DNS - Domain Name Service is the process through which an IP numerical address is converted to a text name.

DPI - Dots Per Inch is the standard method of stating resolution for images, both for print applications or web.

Duplicate Content - A term used to describe content that is very similar to other content on a website, or is considered to be unoriginal.

E [ back to top ]

E-Book - An abbreviation for the term electronic book. Ebooks are simply books on a number of different topics that are delivered to customers instantly via email. They can be in several formats including a document or PDF file.

E-Course - Much like an e-book, an e-course is simply curriculum or training which is all electronic or done online. These e-courses can be one time classes to learn a new skill, or they can actually be marketable material to sell to others who want to learn something in particular.

EPV - Earnings Per Visitor: A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.

Extranet - A close relative of an Intranet with the difference being that remote company offices not confined to the corporate location can utilize the Intranet via the Internet.

Ezine - Much line an ebook, an ezine is the electronic version of a magazine. Many modern day magazines now supplement their printed version with an ezine and some strictly have the ezine format.

F [ back to top ]

Favicon - An image used to make a website or online business stand out, such as animated graphics or a logo. A favicon can only be seen by certain browser users. As Internet browsers adapt and change, more people will be able to view favicons. Create your favicon click here.

FFA - Acronym for "Free For All," this means exactly what it says: all links, items, or other things on a FFA site are free.

FAQ - An acronym for Frequently Asked Questions.

Flash - is a technology that allows animations, interactive forms, games and other multimdia features to be embedded in a web page.  Flash is a multimedia platform created by Macromedia and currently supported and distributed by Adobe Systems.

Frames - An HTML programming option that permits a Web page to be subdivided into smaller sections of varying size. The “windows” can have no relevance to each other or, they can be hyper-linked to each other.

Freeware - Software that is free for anyone’s use (public domain), but can be copyright protected and/or have restrictions concerning duplication or resale

FTP - File Transfer Protocol, a method of transferring files that permits a user to access a remote network on which he has permission (user name and password) to upload and/or download files in particular directories. FTP is one of oldest Internet conventions still being used today. Click here to download the current version of FileZilla.

G [ back to top ]

GIF - (Graphics Interchange Format developed by CompuServe) A common graphics format for Web images. GIF and .JPG are the most common Web graphics formats in use today. Animated GIFs are a group of images stored in one GIF file with programmed delays and transitions that created the illusion of animation.

Gigabyte- 1000 megabytes of data. See also megabyte

Guru - While this term is widely used in many different aspects of life, the term guru in terms of online marketing simply means someone who has a lot of experience and has been successful in the business. Often, people will seek out an Internet marketing guru for advice.

H [ back to top ]

Hex Code - The binary code name for a color used in HTML.

Host - A computer that allows users to communicate with other host computers on a network. Individual users communicate by using client programs, such as electronic mail and FTP. Every computer on the Internet with its own IP address is designated as a host.

HTML - Hyper Text Markup Language is basically text.  It is the basis of most web pages.  The 'markup' involves hyper-linking to other pages or external websites.  In its most basic form, it resembles the early word processing codes of the early ‘80s.

HTTP - (Hyper Text Transfer Protocol) the language convention of the Web, used to deliver HTML documents.

Hyperlink - A means of “jumping” from one information site to another on the same or a different network server.

Hypertext - A link between one document and other, related documents elsewhere in a collection. By clicking on a word or phrase that has been highlighted on a computer screen, a user can skip directly to files related to that subject.

I [ back to top ]

Image Map - A graphic image (picture, map, etc.) in HTML that maps the pixels or an area of an image to a Web resource via a hyperlink. Clicking on a section of the image is the same as selecting a hyper-linked word or phrase.

Impression - The term impression in regards to Internet marketing means the exposure of a banner ad or other clickable ad from a website to one individual person.

Inbound Link - A link from another website outside of your own website.

Interlaced Graphics - GIF files that are interlaced permit the graphic to load gradually in the browser window, progressively increasing the clarity.

Internet Address - (IP Address) an IP address that uniquely identifies a node on the Internet.

IP - is a unique number assigned to every computer connected to the internet.  The 32-bit address is the basic unit of information assigned to all participants in a TCP/IP network. The four-part number uniquely identifies a client, network or domain

J [ back to top ]

Java - A new object-oriented programming language for creating distributed executable applications. Hot Java is a browser capable of carrying out applet commands written in the Java programming language.

Java Script - A non-compiled command language used in HTML applications where the instructions are managed by the browser.

JDK - (Java Development Kit) The development kit from Sun Microsystems that provides the basic tools needed to write, test and debug Java.

Joomla - an open source dynamic portal engine and content management system.

JPEG - (Joint Photographic Expert Group) A graphic compression and decompression standard.

K [ back to top ]

Kbps - (Kilobits per second - 1 kilobit = 1,000 bits) is a measurement of digital transmission speeds.

Keyword(s) - The descriptive text included in HTML programming which is indexed by search engines. E.g. keywords such as motor, engine, tires, etc. would be included in a site geared to automobiles.

Keyword Density - How many keywords are in an article published online, or integrated into a web page. A formula is often used to calculate the percentage of keywords to total words written, which is another way to determine keyword density.

KompoZer - a free HTML authoring program.  Learn more about it in the book and see how easy it is to use.

L [ back to top ]

LAN - Local Area Networks are a cabling system (Ethernet, Token Ring or FDDI Leased lines, etc.) which connect users together and permit file sharing and file transfer as in the case with email.

Link Popularity - A way to measure how popular and/or effective any given link is.

Link Rot - Another term for a bad link that no longer works or lead to an incorrect or invalid link.

List - In email marketing terms, a list is simply a compilation of people or email addresses that the sender intends to send marketing emails to.

Log File - A file that keeps track of activity that occurs on a web server.

M [ back to top ]

MailServer - A software program that distributes files or information in response to requests sent via e-mail.

Mailing Llist - An e-mail address which expands to multiple e-mail addresses. Usually they are confined to specific topics of information.

MAPI (Messaging Application Programming Interface) Is Microsoft’s standard for the interface to e-mail.

Mbps - (Megabits per second - 1 megabit = 1,000 kilobits) is a measurement of digital transmission speeds.

Megabit - Approximately one million bits of data.

Megabyte - Approximately one million bytes of data

Merchant Account - An account merchants can set up that allows them to process and receive credit card payments from customers, whether for individual transactions or recurring billing.

Meta Refresh - A way to redirect items within a web browser

META Tags - Commands in HTML that instruct the browser or search engines to perform specific tasks, identify keywords, site definitions, page authors, plug-in requirements, etc. that are invisible to the user.

Mirror Sites - A website that is an exact copy of another website.  This 'USED TO BE' a great way of fooling the search engines to gain traffic and links. Today such practices can get offenders dropped from the Google index.

N [ back to top ]

Nameservers - are like a domain name phone book that maintains a directory of domain names that match specific IP addresses (servers). The information from all the nameservers across the Internet is gathered in a central registry.  This makes it possible to access your website using a name, instead of having to remember an IP address.

Navigation - A term for the ability to move around online, and to "navigate" a website. If you have advanced navigation skills, you're often savvy about looking up items in search engines, finding information you need, or getting products you want online.

Netiquette - (“network etiquette”) The conventions of politeness (Miss Manners etiquette of the Internet) recognized on USENET, such as avoidance of cross-posting to inappropriate groups and refraining from “commercial pluggery” outside the biz (business) newsgroups.

Newbies - This is a term of endearment that refers to people who are new to Internet marketing or new to the World Wide Web, or to forums. People who have just signed up to join a forum and begin posting are often referred to as newbies.

Node - A device on a network that requests or provides services. A node is also used to describe a network workstation.

O [ back to top ]

Organic - Listings in search engines that are natural vs. paid.  Organic listings are a result of many factors such as optimized pages, external linking, age of the site and other SEO factors.

OCR - (Optical Character Recognition) Software that converts scanned images of text documents into files, which can then be imported into a word processor.

Opt-In - Choice that customers make to sign up for emails or services online.

Opt-Out - The opposite of opt-in, the choice to opt-out means people who have previously signed up for a newsletter, emails, etc. are now asking to remove themselves from the list. Another term for unsubscribe.

Outbound Link - A link that leads people to a totally different website from the one they originally visited.

Outsourcing - This term means you have chosen to pay others to do the work for you, including shipping and packing items, creating ad content, keeping up the website, or many other duties that are required to have an online business. Outsourcing is similar to having employees, although you simply pay for the outsourcing on a case by case basis most of the time.

P [ back to top ]

Page Rank - Google's visual method of 'ranking' websites with regard to how Google values the information presented on the site.  The higher he page rank, the more valuable the information for a particular keyword phrase or theme.

Page View - Another term for hits; the term used when people have clicked on or viewed a page.

Paypal - One of the web's most popular sites for accepting payments and receiving payments online. Many merchants opt to use Paypal instead of having a merchant account since Paypal is so widely used.

Pay Per Click - Program that pays people to click on various links. The person participating gets paid each time they click on sponsored links.

Pay Per Impression - When an advertiser pays for their banner ad to be displayed on a view-by-view basis, it is otherwise known as a pay per impression.

Pay Per Lead - Many companies will pay others to find them good leads. Some offer payment on a pay per lead basis, meaning they pay the other party a set rate or amount per lead they receive.

Perl - (Practical Extraction and Reporting Language) A scripting language used for text manipulation and popular for writing gateway applications (CGI).

Pixel or px - A pixel is a unit of measure - 100 pixels = 1 inch and represented as 100px.  A 400 x 300px photo would be a photo actually sized at 4" x 3".

PDA - (Personal Digital Assistant) Handheld computing and communication devices.

PDF - A file format exclusive to the Adobe Acrobat Reader that can be downloaded and viewed off-line.

PHP - Technology that works with Microsoft's ASP program; both allow scripts to function and/or be displayed within a web page.

PM - Abbreviate for private message, this is usually something sent via an online chat program. In addition, a PM can be received on a forum, and is only viewable by the user who sent it and the user who received it. Instead of sending email directly to one another, many people choose to use a PM instead.

PPC - Pay Per Click advertising such as Google's AdSense.

Q [ back to top ]

Query - A search engine request for information.
 
QuickTime - (QT) A format developed by Apple Computer for working with data files, such as sounds and video. A QuickTime file is indicated by a “.mov” (movie) filename.

R [ back to top ]

Rank - How a website measures up against others is called the site's rank. It is much like a song on the Billboard top 100 chart; if a website has a higher rank, it is usually seen by more people and is more well known.

Reciprocal Link - Links exchanged between two websites usually upon an agreement between both sites, so that each one benefits.

Redirect - When someone clicks on a link that is supposed to take them to one website, but then it sends them to a different one, this is known as a redirect.

Registrar - a company authorized to accept and assign domain name registrations.

Rich-Media - Online ads that contain motion, sounds, or video and usually use Java or Flash to enhance the viewer's experience.

Robot - (“bots” and personal agents, ) A term for software programs that automatically explore the Web for a variety of purposes; robots that collect resources for later database queries by users are also called spiders, worms and knowbots.  Visit the The Web Robots Pages.

RSS Feed - This is in reference to a live feed that users can integrate into their email or web browser that allows them to get easy access to live, up to the minute updates in news or other topics that interest them. It can be a handy tool for online marketing. You can encourage visitors to subscribe to your live RSS feed and then update it on a regular basis so that they can see how things are progressing with your website or business.

RTFM - An acronym for “Read The Freaking Manual”. Advice given to Newbies who ask questions before looking for the answers in the appropriate places.

S [ back to top ]

Safelist - An email list that people can sign up for to agree to receive email advertisements. Once signed up, the person can also submit their own advertisement, so it is a sort of email marketing network.

Screen Capture - A method of “capturing” a snapshot of your computer screen. Pressing the “Print Scrn” key on your keyboard will place an image of your computer screen in memory. Pasting (Ctrl V) that image into any graphics program will permit you to crop and edit that scene.

SEO - Search Engine Optimization is the process of making a website more appealing to search engines.  From minor tweaks such as using H1 headline tags and Alt Tags to advanced copywriting and CSS compliancy are part of the SEO process.

SERPs - Search Engine Results Pages, the results a SE displays as a result of a search query.  Optimizing a website so that it is found on page 1 or 2 of the SERPs is every webmaster's goal.

Shareware - Software that you are permitted to evaluate for a specified period of time and then pay the author a fee if you wish to continue using it.

SMO - Social Media Optimization creating buzz about products, increasing traffic to your site, building trust, and boosting sales by interaction with social networking sites.

SMTP - (Simple Mail Transfer Protocol) is the set of rules that the Internet uses for exchanging e-mail messages. SMTP is a server to server protocol, so other protocols are used to access the messages. See also: Post Office Protocol.

Spider - A software program that traverses the Web to collect information about resources for later queries by users seeking to find resources; major species of active spiders include search engines such as Lycos and WebCrawler.

SQL - (Structured Query Language) A standardized query language used for querying databases in client/server applications.

Squatter - someone who registers domain names in hopes to sell them to interested parties.

Streaming - The ability to feed data (music, video, etc.) to a browser which permits real-time viewing/listening as the file is "streamed" down the Internet connection. Before streaming technology appeared, files needed to be downloaded and then viewed via a stand-alone player of some type.

T [ back to top ]

T-1 - A data communication line capable of transmitting at speeds of 1.54 Mbps. This is a US and Japanese standard for high-speed data transmission.

T-3 - A US standard data communication line capable of transmitting at speeds of 45 Mbps. Also referred to as a DS3, a T-3 provides the equivalent bandwidth of 28 T-1 circuits.

Tag - The code used to make up part of an HTML component, see META tag

Targeted - Advertising geared toward a person or group of people who would most likely buy a particular good or service. This can refer to all forms of marketing, as long as it is designed to reach a specific group of customers.

Thumbnail - a smaller version of a larger image. When many images are to be viewed, thumbnails permit the user to see many images at once vs. waiting for huge downloads of large images.

U [ back to top ]

UCE - Short for Unsolicited Commercial Email, this is another term for Spam.

Unique Visitor - Term to describe an individual hit to a website by each unique IP address.

URL - Uniform Resource Locator or in other words, the address of a link that appears in the address bar of the browser.

USP - Abbreviation for Unique Selling Proposition. This term refers to ways a company can offer unusual or unique benefits to customers, and then using that information to gain new clients.

V [ back to top ]

Vaporware - Products, services and “hype” promised far in advance of any realistic availability.  E.g.: “Soon you will be able to browse the Internet wirelessly at the speed of light.”

Viral Marketing - Form of marketing that infiltrates as many different avenues as possible, usually in the form of videos, cell phone transmissions, or posted on various forums in order to get more exposure.

Virtual Server - A site on the Internet that exists virtually with other domains on the same network server that has its own IP address.

W [ back to top ]

W3C - (World Wide Web Consortium) An international industry consortium committed to developing public protocols for the World Wide Web. Currently, the W3C is contemplating HTML 4.0 specs including XML, digital signatures and they are the developers of the Joint Electronic Payment Initiative (JEPI)

Wav - Pronounced “wave”, an audio file used extensively on the Internet and in computer software programs i.e.: filename.wav

Web 2.0 - does not refer to any one technology. Rather, it is the name for an emerging set of Internet-based tools and philosophy on how to use them.  Web 2.0 include, but are by not limited to, blogs, tags, RSS, social bookmarking, etc. The philosophy is the idea that the people who consume media, access the Internet, and use the Web should be active contributors.

WebBots - See robot

Webserver - computers on the internet that host websites, serving pages and/or applications to viewers upon request.

Whois - An Internet program which allows users to query a database of people and other Internet entities, such as domains, networks and hosts.

WYSIWYG - An acronym for What You See is What You Get. Pronounced “whizzy-wig”.

X Y Z [ back to top ]

XML - (eXtensible Markup Language) like HTML, is an outgrowth of SGML that permits developers to control and display data in the same way they control text and graphics today. XML is not a replacement for HTML.

Zip - (zipped) A method of compressing files used often on the Internet to speed downloading. A zipped file will have a name that looks like “filename.zip”. The most popular Windows zip program is 7-Zip . Click here to download the latest version of 7-Zip.
WEB SERVICES
INTERNET MARKETING
INTERNET RESOURCES