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Benefits of SEO

What good is a website if no one sees it? You can spend thousands on the right look, scheme, and images, but if it’s not performing on the rankings than your money and your time has been wasted.

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Once a properly implemented seo strategy is in place, your results will last a long time, giving you the peace of mind that once you’re up in the rankings, your website is delivering you customers day in and day out without having to continue spending advertising dollars.

• Dollar for dollar, there is no greater investment than search engine optimization.
• Long-term standings.
• Beat your competition.
• Higher sales.
• Increase visibility.

SEM stands for “search engine marketing.” It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to “search marketing.” SEM is an umbrella term that covers two broad areas:

• Gaining traffic through free SEO efforts
• Gaining traffic through paid search advertising (PPC)

Why do you need SEO?

Your two primary SEO weapons are keywords and links to your site from other websites. Almost everything we will discuss will involve using your keywords to obtain links to your site and making your site rank well in organic search results.

To 'optimize' a website means to build it so that it will be discovered by search engines, and to design each page in such a way that the site's contents will be thoroughly mapped and indexed to keywords that potential customers employ when seeking your products or services.

Organic Search Engine Optimization (SEO) engagements with Image Results are based on key objectives using all appropriate techniques available to professional search engine marketers. Image  Result's Organic SEO methodology is designed to identify those steps necessary to move quickly from planning stages through implementation in order to achieve tangible benefits in as short a timeframe as possible.

Search engines utilize a software program called spiders, or robots, which are used to analyze your website against an algorithm to determine what your site is all about. Naming your images and filenames purposely increases your influence with Google.

Search Engine Optimization consists of two lines of attack involving onsite measures and offsite tactics. Everything we do online should serve one purpose: to funnel traffic to your main website.

From a marketing perspective, this is our motivation, with every action we take, every link we acquire, every article we write, every blog we post, and every online community or website we join.

Creating noise or "buzz" (and links) about your company, products or services is the reason for everything.

Every online application (or community) you participate in provides a channel to connect with new prospects and expand your marketing reach. The people you interact with on LinkedIn may not be the same people who are reading your Faceboook or following you on Twitter.

What’s important to remember about search engine optimization with regards to your website is that SEO is something you typically only need to do once, yet your efforts can produce results months and years down the road.